LENSMAN: STORY IS THE HERO
An authentic journey to discover stories we want to tell
In celebration of 44th UAE National day, Mercedes Benz collaborated with UAE Artist Ammar Al Attar to document people of UAE through his two day journey in east coast.
Adventure non fiction cinematic narrative based on Al Attar Journey to north coast and documenting unseen faces and places of UAE.
Ammar to meet new faces on the road and capture with his unique analogue process while driving with Mercedes GL500.A subtle Product placement with focus on story and character around it.
A narrative, quite rich in colour thematically and visually, featured on multiple international platform including CNN. Dynamically composed video portraits with subtle moments that lends to the cinematic approach.